Search
Engine Optimization
We
create web pages specially designed and optimized
to yield top listings in the various search engines.
Each or these "attractor" pages will
contain links and interesting subject matter to
entice viewers to continue on to your main website.
You will make available suitable graphics and copy for page construction, to
include approximately 900 words of subject matter copied from your existing
website or provided in text format on floppy or email. There is an extra charge
for transcription from print. This text will be utilized to construct professionally
presented web pages designed to integrate with your existing site's general
appearance and themes.
After posting each attractor page to the Internet, we submit requests to the
various search engines, instructing them to visit each page and take a "snapshot" for
analysis by special ranking software. Each search engine takes a different
amount of time to list, varying from two weeks to several months. We monitor
regularly to make sure every attractor page is indexed properly. Once the search
engines have listed our pages, the viewer will see a compelling and informative
title, with a carefully constructed description designed to draw visitors to
your website.
Each month, we will query the various search engines to monitor the positioning
of each attractor page. Since the search engines regularly change and update
the ranking algorithms, your attractor pages may from time to time drop in
rank. To correct this, we re-optimize the attractor page according to the lastest
specifications, and post the newer copy to the Internet. The page is then re-submitted
for a new analysis by the ranking software.
Each web page we create will be highly focused on only one keyword phrase.
A keyword phrase is a commonly used combination of one to four words that a
user might type into a search engine to find your service or product. We create
our listings by meeting each search engine's requirements and criteria, which
change from time to time. Some search engines don't recognize singular and
plural, in which case each should have its separate page. It is a valid strategy
to create attractor pages for dozens of keyword combinations, each of which
create listings for specific "niche" keywords. These less used keywords
can be an effective part of your marketing strategy.
Auxiliary domains can be utilized to target highly competitive keywords and
generate more traffic to your site. An advantage is gained by having keywords
in the auxiliary domain names, i.e., keyword1-keyword2-keyword3.com. A page
that lists in the top 20 often gets an even better listing under such a domain
name. This can make the difference between appearing on page one or page two
of the listings, especially in the case of highly competitive keywords.
We stand on the quality of our work. Although we cannot guarantee how any search
engine might list our pages, we do warrant that every web page we produce is
constructed with the same attention to detail and professionalism that yielded
our numerous top 20 listings. |
