Internet marketing for your business web site.
Search engine optimization, ranking, and submission by website designer with SEO experience.

INTERNET MARKETING

SECTION 1: Creating An Effective Marketing Site

KEY POINT: There are several things you must think about before you even think about the original design process.

1st  What might your prospects be looking for when you want them to find your business? People search the net with phrases that they enter into the search engines. Knowing which or what "phrases" your prospects will use gives you a list of "keywords" around which your site should be built.

2nd  You must understand that search engines look for text data on your pages to ascertain information, identify, and qualify your page text for their search engines guidelines and where they "rate" them. Search engines do not read graphics, so all the attractive graphics you may put on your site are of no help to being found or "rated". In fact, graphics get in the way and impede the loading time on your site, another critical component of its effectiveness. The Internet is a fast moving world, and people are impatient.

3rd  Good marketing depends upon target/focus. If you know what your market is looking for, your site should give exactly that. If your site has a service or product to offer, you must address each item directly and as powerfully as possible. Target each page at a specific group of related keywords.

4th  "Dress to Impress". Your site must be professional looking and easy to follow. Your customers would not like bad navigation, misspellings, or an unpleasant screen to look at.

5th  Your site must be designed in a specific way in order for the search engines to find you and offer your site to the customer as a "result" of a search. You should rank within the first 50 sites to have any realistic hope of obtaining notice. This is where the competition begins, to get your business in front of the customer, all over the world.

6th  You must be in the business for the duration. The Internet is a speedy mechanism in many ways, however, there are still delays in getting established, you must be aware and take this into account in your marketing strategy. It takes time for many of the principles that we apply to take effect, and though there are things one can do to accelerate the process there is a limit to how fast you can make it happen.

The list of things to consider can go on and on. Being a highly competitive field, this is a business for specialists. Only professionals who are working constantly to stay on top of the daily changes in the environment can truly optimize your site, but the proceeding principals that are outlined can make your site much more effective.

SECTION 2: Marketing On the Internet
Does your web site deliver traffic to your business? Marketing your business over the Internet is a specialized skill and requires careful preparation of your material in consideration of the particular requirements of the medium.
There are several ways to "get on" the search engines, however, the best and most effective use is in the skills and knowledge of the person who does this on a daily basis, and knows what each search engine's requirements and qualifications are. Search engines are like people and their businesses change their requirements and qualifications from time to time without notice.

Here are just a few of the major search engines we list for:
Google, Yahoo, MSN, Altavista, Lycos, AOL, Netscape, NBCi, Looksmart, Dogpile, NorthernLight, HotBot, and AskJeeves